An Elevator Pitch (or elevator speech) originally an American term. Is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride.

I hope you like ours! If you like the idea we would be delighted to develop the same  idea your web site.

 

 

It is said that many of the most important American political decisions made, are made "within the span of an elevator ride" as staff and aides whisper into a Congressman or Senator's ear while they head down to the floor to cast their vote.

I wonder how it works in the British Government!