A leading Newcastle based company in the short term luxury apartment letting business, Terri who owns the company is one of my favourite clients as I have work with her for over four years and I really have a lot of fun working on Terri's projects (one of the perks of the job). Below is a cover for the North East Times magazine. Terri had arranged a series of PR articles and bought a series of advertising space and the cover. In the initial brief Terri had the idea of using the iconic Christine Keeler photo linked with the The Profumo Affair as one of her friends had once said there was a likeness, I have to agree, I did try and get Terri to pose naked as the original photo, but my powers of persuasion let me down! 

 The hardest part of the project was locating the Christine Keeler, Arne Jacobsen  look-a-like chair but after a lot of research we managed to buy a similar chair from a prop company in London.  The North East Times magazine said it was the best cover they had ever ran.

Well they would say that, wouldn't they!

The above cover was such a success in 2006 Terri decided to book the 2007 Christmas cover as well. As The X Factor was such a huge hit in 2007 we based the look and feel of the cover on the programme as the say ‘Imitation is the sincerest form of flattery’ so we hope Simon Cowell and Sharon Osbourne don't mind to much.

As I said before I have done a number of projects for Terri. Here's a couple of adverts we did.  We had a meeting to discuss what the competition was doing and how all Letting Agencies adverts seemed to look the same.  My brief was to create a series of magazine adverts that would grab the attention of the readers. Following discussions with Terri I found that 80% of her clients are male and that the busiest time of year is just after the Christmas holiday, when apparently a lot of males split from their partners (must be all the Christmas cheer or stress!).   I must say both adverts use library photography, and Terri definitely didn’t pose for the first shot.